September 2006
Your mailbox at home is always full of
them - postcards and letters from local companies all wanting your
business. You may not be interested in their services and just throw
away this �junk mail.�
Determine
who you want to reach: This
enables you to target your message to fit specific needs. Don�t want to
waste money mailing to people who would never be interested in your
services. Design and layout: You will be competing with other mail in order to get attention, so make your piece stand out by being clear and concise. Be sure to provide contact information, including a phone number and website where prospects can get more information. Be patient: It may take some time until you see results. Direct mail shouldn�t be a once-and-done effort. You can increase your return on investment by following up by phone or with another piece after the first mailing goes out. Just like the building process takes time, so does a good direct mail campaign. You can purchase direct mail lists for any profilefrom the Johnstown Credit Bureau. Proper execution enables direct mail to make a significant difference in your marketing mix and allows you to avoid being someone�s �junk mail.�
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Mark your Calendars - the HBAA Christmas Party is scheduled for Saturday December 16th, 2006 at Sunnehanna Country Club.
TRAINING FOR THE TRADES
- Approximately 90 percent of Pennsylvania�s 501 school districts offer vocational or technical education through 83 schools across the state. Vocational and technical education is important for preparing workers for the construction trades (Source: Pennsylvania Department of Education) - Pennsylvania high school students with at least four vocational education courses are nearly 25 percent more likely to be employed, with higher average salaries than those without such training (Source: Pennsylvania Department of Education)
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